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  1. Home
  2. ӣƵ
  3. Communications and Marketing
  4. Logos, Brand and Identity

Logos, Brand and Identity


Office of Communications and Marketing
IN THIS SECTION
  • Media Release Form
  • Worcester State Logos

Branding at Worcester State

The Branding Team at Worcester State is dedicated to crafting a cohesive and compelling brand identity that reflects the institution’s values, mission, and vision. Our team ensures that the university’s visual and verbal communications resonate with diverse audiences, from prospective students and alumni to faculty and community partners. By maintaining consistency across all platforms and materials, we help build a strong, recognizable presence that reinforces the university’s reputation and impact.

Branding Resources

The following identity guidelines have been developed to give materials associated with ӣƵ a consistent, readily identifiable look. Refer to these guidelines when developing any materials intended for an internal (on campus) or external (off campus) audience.
Worcester State Logo

Branded Templates

  • Google Slides

    You can find the Worcester State branded Google Slides by:

    • Going to Drive.Google.com
    • Clicking “New” at the top left of the page
    • Hovering over the arrow next to “Google Slides”
    • Selecting “From a Template”
    • Select “Presentation Master Template” on the following page

  • Electronic Letterhead


    Google Form Banner

    You can find the Worcester State branded Google Form banner by:

    • Selecting Forms in the Google App dropdown
    • Clicking “template gallery” at the top of the Google Form screen
    • Selecting the top form labeled “ӣƵ Theme”

    Once you have opened the Worcester State theme form:

    • Move your cursor to the three dots up in the top right corner of your screen.
    • Click on the dots and in the dropdown menu, select “Make a Copy.” This will enable you to create a brand new form using the Worcester State branded header using a unique name and questions.

Additional Resources

  • PhotoShelter is Worcester State’s digital asset management tool. In PhotoShelter, you are able to browse our photo library and download images.

    Instructions for access: Click on the link below and use your Worcester State SSO credentials to login.

    Please direct any log-in or technical issues to marketing@worcester.edu

  • Use a QR code to direct your audience to worcester.edu. Both options are PNG files and have transparent backgrounds.

Meet the Team

A woman with long hair, wearing a red blazer and black top, smiles in an outdoor setting with buildings in the background.
Tania Delehanty
Assistant Director
tdelehanty@worcester.edu
508-929-8428
214

Department: Communications and Marketing

Ready to start your project ?

Submit a Request
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508-929-8000
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